The Complacency of Average

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I received an email this evening that made me shake my head. In the email, which was very polite, a woman who had taken advantage of our one-day trial, expressed how much useful information she found of the website, and that she understood why the basic monthly membership is $42, but that it was too expensive for the “average woman.”

The average woman…

Instantly, I thought about how much complacency there must be in the idea that one is “average,” and that not being able to afford something is so common for the “average woman” that one would never try to be, do, or make more. In other words –– if you can’t afford something, and millions of other people can’t afford it either, then the issue must lie with the pricing of the item, and not the fact that you have become complacent in the idea of having to do without.

And, then, there is this idea that you are part of some group of people who (to you) are the average. Whereas, for others, you and your group are the exception to the rules they have set for their lives! It’s all about how you see the world, and the way you see the world is based on your experiences, but also, your expectations and standards.

When you have resigned to lower expectations and standards for yourselves, it is easier to think you are the average, rather than to admit you are operating at a level below many others in your demographic.

Whatever you do, never settle on the idea that you are part of the “average.” There are women of all ages, with similar backgrounds to yours, all over the world, who are working and earning and building the lives they deserve –– lives where $42 isn’t a burden.

This is not rare. This is not reserved for other people.

Your first step is to stop believing that you and your experience are average; this only breads complacency. Recognize when your experiences and standards are below average, so that (hopefully) something inside you strives for more…better!

Elisabeth Ovesen