Over the past several months, The Gorgeous Girl's Guide has gone through a magnificent transformation –– one I didn't see coming. We are growing, and not in numbers, but in value. And that's the thing about value; it's rarely ever about quantity, but quality. In the beginning, I thought my purpose was to help those who needed help with the same sort of life challenges I have struggled with throughout my life –– and I was right. What I was not right about, was the size of the net I should cast.
I teach my members, when discussing matters of business, to never cast a wide net. I teach you all to cast a narrow net, to focus on a very specific portion of your intended purpose. The concept is that when you narrow your niche, you give yourself a better chance of becoming the expert in that niche.
What I have also taught members is to price themselves outside the market, so long as they can show that they have done the work. Through mentorships, I have helped several of our members earn more money than they ever have in their entire careers. I have encouraged each and every one of you to market yourselves in such a way that attracts a quality audience or clientele. I have taught you that out-earning yourself and even your friends and family is important. I have taught you not to stay stuck, and that it's not what you do, it's who you do it for.
I have taught you everything I know, while not taking my own advice.
My experience speaks for itself, and my curriculum vitae backs it up. Throughout my career, I have been paid top dollar for everything from publishing contracts, university lectures and workshops, to private coaching. But, I played small for my social media audience, because most of them play small in every aspect of their lives.
And that was my first mistake.
What happened over the past year, here at The Gorgeous Girl's Guide, has been in direct correlation to my trying to help people who cannot afford the sort of personal, one-on-one assistance and access The Gorgeous Girl's Guide provides, by lowering our price point to meet their financial inabilities or devaluation of self improvement.
The lesson I have learned here is that you can't help everybody.
I have lost nights of sleep, been stressed beyond measure, applied pressure to my household and relationship, been forced to quit school, and have strayed from my personal regimens and practices –– all the things I urge you all never to do!
Things had to change.
In order for me to be a good example to you, I have to do as I say, and show what I know. This start-up has the potential to be even more than I initially expected, and in order for me to allow this company, curriculum, and community to reach its fullest potential, my niche has to tighten.
Here's what I want you to remember...
It's never too late or too early to pivot, in your business or personal life. As I have always told you –– shift and shift, again. I have gotten emails about this very necessary shift, filled with complaints that my services are no longer free. These are members trying to make me feel bad for recognizing the true worth of my work and the difference it is making in the lives of all our members.
Ofcourse, because they benefit if I continue to play small.
So, for those of you who will remain members, thank you for helping me continue to teach and learn from you. Next year will be even bigger for The Gorgeous Girl's Guide, as we have brought on a small staff of people with the skills and experience we need to take our website and school to the next level.
We are shedding our skin, and in that regard, please allow me to reintroduce myself. My name is Elisabeth Ovesen, the woman who invented Karrine Steffans. Moving forward, this organization will market and operate differently and better. Out with the old and in with the new. It is time to shed who people want you to be, and become who you are.
The Queen is dead. Long live the Queen.